Powering awesome human interactions

Evolved the brand as the business moves from start-up to maturity

Articulated brand idea and brand relationships to create clarity and unity for the organisation

Created a bold and confident new logo and identity system

Zipline is a Australian based technology business delivering compliance and visitor management systems to the healthcare industry.

After going through a period of investment and expansion we were tasked to define a clear positioning and brand architecture to position them for future growth and product consolidation.

Adopting a ‘design to think’ methodology we guided the team through clouds to concreted – defined a brand and product architecture for now that would evolve as the tech platform was built. The brand idea ‘designing momentum’ captures the essence of what their expertise and technology enables – removing friction for people, places and processes.

The new logo and brand identity took the best of what they’d created and established a modern and dynamic brand that could be easily associated with the processes they had redesigned.

Designing momentum
Zipline logo
Section from the Zipline website with the heading "Making compliance easier for health and aged care".
Section from the Zipline website with the heading "Faster onboarding for new employees."
Illustrations from the website
Left: A staff member with a Zipline tshirt. Right: A doctor using the zipline system in a hospital

Explore your best next.

To discuss how we can help you with your brand ambitions and challenges, please get in touch with our founder, Rachel Miles.