Delivering coherent simplicity

Aligned StarTrack closer to Australia Post while still maintaining it’s status as a B2B brand

Designed an identity that uses common assets across both businesses where possible

Successfully united two distinct brand colours working as a coherent system

A part of Australia Post, StarTrack are a parcel, freight and logistics company delivering for businesses across Australia.

With a new customer value proposition in place, StarTrack needed to develop its identity to match its business ambition and align more closely with its parent company.

The Australia Post identity had recently undergone an evolution, becoming clearer, more confident and consistent, reflecting its role as ‘the backbone of the nation’. To bring two such iconic Australian brands closer together required a considered and strategic design approach.

Defining the design strategy for StarTrack, we set out to establish what to keep, what to evolve, and what to change. A key challenge was connecting two brands that used such distinctive brand colours – cyan and red. Our approach was to introduce Australia Post red to the core StarTrack colour palette, but ensure that it didn’t dominate in application. As a consistent reference to the breadth and scale of the combined network we adopted the Australia Post backbone device.

A large billboard by a the road and trainline, with the headline "Working with your business to deliver"
Australia's largest delivery network
Two PPT screens with a collection of charts and graphs
The updated StarTrack website with the new brand identity
Left: The account setup page from the new StarTrack website. Right: An ad in a magazine with the headline "We deliver faster, smarter, leaner, supply chains".
A selection of pages from the StarTrack brand guidelines

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To discuss how we can help you with your brand ambitions and challenges, please get in touch with our founder, Rachel Miles.