Your go-to for getting there in SA

Developed a clear and concise CVP that could be easily understood

Created a short, catchy name suitable for a digital app

Adapted the RAA identity to create a bold and lively brand for a younger demographic

With a new mobility app in development, RAA asked us to define the customer value proposition and develop naming and branding for this innovative product.

The app would answer a real need – a single place where you can plan a journey within South Australia and travel any way you choose.

Building on RAA's unique knowledge of South Australia, the new value proposition positioned the product as the go-to solution for planning journeys – “by locals, for locals”.

We crafted a short, snappy, and emotive name – RAA Go – reflecting the dynamic nature of the app and its focus on seamless travel experiences.

As with the name, the identity is as young, energetic, and direct. The perfect go-to for getting there.

Need to get somewhere fast? You got it.
Discover, Plan, Go
Left: someone logging into the RAA Go app on their iphone. Right: The app button on an iphone screen.
Ready, Set, Go!
Left: App screen asking where are you going? Right: RAA employee in an RAA Go tshirt with the statement "I'm good to go".
An Adelaide bus wrapped in an add for RAA Go. Heading reads Ride like a Boss.
A selection of pages from the RAA Go brand book.

Explore your best next.

To discuss how we can help you with your brand ambitions and challenges, please get in touch with our founder, Rachel Miles.