Investa

Enabling work life to thrive

Defined a simple but passionate brand purpose to help Investa move beyond ‘just buildings’

Aligned their expertise into a clear vision that resonates with their audiences

Developed a new identity to clearly signal a new era for the business

With over $14 billion of property assets across Australia’s state capitals, Investa is one of Australia’s leading commercial real estate businesses.

After a period of takeover bids, the management team wanted to set a clear path for the future. And needed a distinctive brand positioning and an identity to start their journey.

Through a 360º brand review and key audience interviews we uncovered a unique, connected internal culture at Investa. This culture combined with Investa’s Australian workplace expertise enabled us to define a simple but passionate purpose – ‘We enable Australian work life to thrive.’

The new identity brings the purpose to life across it’s diverse customer base. Showcasing a dynamic organisation creating some of Australia’s most valued work places.

A female Investa employee smiling during a work meeting. The text reads "We enable Australian work life to Thrive."
People passing through the lobby of 259 Queen street
Left: Employee lanyards. Right: New Investa business cards
Left: A person reading the Investa newsletter on their phone while holding a takeaway coffee cup. Right: 135 King Street workplace brochure.
New signage outside 239 George Street.
Left: A tote bag with the words 'For the Nine to Thrive'. Right: Construction hoarding outside a new Investa building, "Excuse us while we freshen up. New end of trip facilities coming soon.
Left: Smiling woman leaving an Investa staff meeting. Right: Two women working on their laptops in an Investa office.
Close up of a woman in a stripy shirt holding an Investa branded mug
The Investa new starter handbook

Explore your best next.

To discuss how we can help you with your brand ambitions and challenges, please get in touch with our founder, Rachel Miles.