Australia Post

Simple, snappy shopping

Repositioned the brand to appeal to a new demographic

Created a new brand idea developed from key service benefits

Created a retail focussed identity that clearly stands apart from Australia Post

A subscription service owned by Australia Post, Shipster was conceived to address one of the key barriers in online shopping – shipping cost.

Following launch research had indicated that Shipster should change it’s focus from a young, urban based demographic to a more mature audience with a female bias often living in regional towns or outer city suburbs. Our task was to reposition the brand for this audience.

We developed a bold brand idea which set the tone for this digital-first brand – ‘simple, snappy shopping’.The identity builds on the brand idea with strong colours, bold photography and short punchy headlines.

Simple, snappy, shopping with Shipster
Billboard ad for Shipster with the headline 'shoe shopping sorted'
A wall of street posters for Shipster with a mix of headlines, people and products
The shipster brand guidelines site

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To discuss how we can help you with your brand ambitions and challenges, please get in touch with our founder, Rachel Miles.