Australia Post

Making connections through illustration

Created an illustration system to bridge the gap between inspirational photography and functional iconography

Collaborated with Australia Post’s brand and digital teams to define the system

Created a suite of assets as central library

With a successful new identity in place, Australia Post wanted to enhance how it connected to its audiences with an illustration system.

The new illustration style needed to align with the established brand personality and design principles and effectively explain products, services, and processes.

Striking the right tone was a critical challenge – the illustrations needed to be approachable yet authoritative, confident without being overly corporate. Additionally, the system had to be systematic and simple enough for Australia Post’s in-house studio to create illustrations.

The three step process of creating a person illustration
A selection of illustrations for Australia Post including staff, customers, vehicles and bikes
Left: four object illustrations including packaging, clothes, cleaning products and makeup. Right: a hand holding a credit card over an efpos reader
Website tile with illustration of customer using the MyBusiness service
A row of three illustration tiles with key performance metrics including 52 million parcels delivered, 600 trucks and 2520 post offices across australia
Left: A woman surrounded by charts, money and a user interface. Right: a hand holding a phone with the identity verification page of an app
The parcel collection process used on the Australia Post website

Explore your best next.

To discuss how we can help you with your brand ambitions and challenges, please get in touch with our founder, Rachel Miles.